New era of live sailing coverage at 2019 49er, 49erFX and Nacra 17 World Championships
New Zealand streaming platform SidelineApp and the host club of the upcoming 2019 Hyundai 49er, 49erFX, and Nacra 17 World Championships, Royal Akarana Yacht Club, today announced a partnership that names SidelineApp the official international broadcaster of the prequel and the pinnacle world championships in early December.
The technology company that launched 18 months ago has already transformed the way Kiwis are able to engage with grassroots and secondary schools’ sports content. Their exciting foray into sailing means worldwide audiences will have access to live and on-demand coverage of every world championship race from each Hauraki Gulf race course.
Sailing is an incredibly challenging sport for spectators and remote audiences to follow given course areas are almost always far from land-based vantage points, and only the big budget regattas offer live online coverage. Even then the coverage tends to focus on the world-beaters – the national and world champions and Olympians – with the majority of competitors out of sight, away from the cameras.
The 2019 Hyundai 49er, 49erFX, Nacra 17 Oceania Championships, November 25-27, and World Championships, December 3-8, will herald a new era of the sport’s coverage.
SidelineApp founder Luke Thompson says, “subscription based coverage means sailors’ family and friends can tune in from around the world and catch their athlete deep in a battle for a top placing. For the organising clubs, they gain an understanding of who their audience is, and how much of their community and fanbase are willing to engage with this kind of content.”
Assisting the growth of grassroots sport is a fundamental part of SidelineApp’s mission and their business model includes funneling back a portion of all proceeds to schools and organising clubs.